Summary
Long-standing client, LinkedIn, challenged Brands2Life to create a campaign that humanised the brand beyond the corporate world and drove quality conversation on its platform.
Social listening revealed the most talked- about issues - on LinkedIn and beyond - affecting the world of work (diversity and inclusion, mental health, sustainability, disability, flexible working); we felt a force- for-good influencer campaign was pertinent to address them.
We knew this wasn't an opportunity for a traditional brand awareness campaign. Nor was a typical influencer marketing approach the answer as influencers' #ad activity is almost non-existent on the LinkedIn feed, and its relevance...