Campaign details
Brand: LinkedInBrand owner: MicrosoftEntrant company: LinkedIn - AustraliaIdea creation: Hearts & Science SydneyMarket: Australia & New ZealandSector: Media & publishingMedia channels: Programmatic display, Social media, Video on demand, Cinema, Word of mouth, Influencers, KOLs, Radio & audio, Online videoBudget: 1 - 3 million
Executive summary
LinkedIn Australia sought to increase its Daily Active User (DAU) by about 70% year-on-year by shifting negative consumer perceptions
LinkedIn decided to launch a successful creator-led program called ‘Changemakers’ (originally for LinkedIn UK, created by Brands2Life)...