LinkAja: Searching for the greatest gamers on TikTok

LinkAja, a digital wallet, launched a campaign in Indonesia to strengthen brand awareness, establish a strong market presence and create a positive impression among consumers.

Campaign details

Brand: LinkAjaAgency: TikTok IndonesiaRegion: APAC

Strategy

Objective

LinkAja, an Indonesian digital wallet, was a challenger brand with the purpose of easing Indonesians' lives through their application's benefits. Their app's features allow for payments on daily needs such as fuel and electricity. But how could they get recognized in the market that was still unbanked, and unfamiliar with fintech innovations?

LinkAja is therefore seeking to strengthen its brand awareness by creating an edge within the financial technology landscape. They wanted to stay relevant for the right target audience - who would be able to...

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