LinkAja: Searching for the greatest gamers on TikTok

LinkAja, a digital wallet, launched a campaign in Indonesia to strengthen brand awareness, establish a strong market presence and create a positive impression among consumers.

Campaign details

Brand: LinkAjaAgency: TikTok IndonesiaRegion: APAC

Strategy

Objective

LinkAja, an Indonesian digital wallet, was a challenger brand with the purpose of easing Indonesians' lives through their application's benefits. Their app's features allow...

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