Lincoln Voyager: Starlight Guangzhou

The auto market is highly competitive, and the mid-size SUV market is close to saturation. As a newcomer, Lincoln Navigator is expected to break through the fierce market competition, stand side by side and stand firmly in the mainstream camp of luxury cars.

Case details

Brand: Lincoln NavigatorBrand owner: Lincoln ChinaMain agency: Mindshare ChinaSecondary Agency: WPPMarket launch: Mainland ChinaIndustry: AutomotiveMedia Channels: Outdoor Billboards, Mobile & Apps, Social MediaBudget: 3-4 million

Case Summary

The Lincoln Navigator was unveiled at the annual A-Class auto show. In order to quickly stand out in the fierce mid-size SUV market, Lincoln Voyager made a breakthrough by using the three-in-one outdoor media combination to realize the ultra-difficulty of the pioneering landmark media in the same frame, detonating the scene perception and social circle:...

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