Lincoln Voyager: Starlight Guangzhou

The auto market is highly competitive, and the mid-size SUV market is close to saturation. As a newcomer, Lincoln Navigator is expected to break through the fierce market competition, stand side by side and stand firmly in the mainstream camp of luxury cars.

Case details

Brand: Lincoln NavigatorBrand owner: Lincoln ChinaMain agency: Mindshare ChinaSecondary Agency: WPPMarket launch: Mainland ChinaIndustry: AutomotiveMedia Channels: Outdoor Billboards, Mobile & Apps, Social MediaBudget: 3-4 million

Case Summary

The Lincoln...

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