Case details
Brand : Lincoln China
Brand owner : Ford Motor (China) Co., Ltd.
Main Agency : Mindshare China (Shanghai Office)
Put on the market : Mainland China
Launch time : September 16, 2019-October 10, 2019
Industry : Automotive
Media channel : Navigation APP
Budget : 5 million
Case summary
Lincoln Aviator was officially listed on November 2019, hoping to take advantage of the October long holiday traffic peak to warm up new cars and interact with users based on the car scene.
For the first time, Lincoln invoked the...