Limelite Limescale Remover - Using television for fast effective sales

Jim Mennis, Sam Traynor, Susana Glen and Jayne Windus

In August 2001, The Union ran three TV commercials for Limelite Limescale Remover in Southern England.
Agency: The unionAuthors: Jim Mennis, Sam Traynor, Susana Glen and Jayne Windus

Limelite limescale remover

Using television for fast, effective sales

INTRODUCTION

This paper will show how a simple solution to a frequent client request 'get me more sales' had spectacular results. Not only did Limelite's sterling brand share more than double, profit margin was retained and the market was stimulated, and this in a static and uninteresting market.

The case is based on a very uncomplicated approach to a traditional problem and makes no apologies for that. It is not highly sophisticated because it didn't need...

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