Case details
Brand: Uniqlo
Brand owner: Uniqlo
Main agency: Shanghai BlueFocus Brand Consulting Co., Ltd.
Main agency holding group: Blue Focus Group
Main agency 2: Shanghai Innolux Advertising Co., Ltd.
Secondary agency: Mindshare
Market launch: Mainland China
Industry: Apparel Retail
Media Channels: Outdoor Billboards, Digital Cable TV, Print & Publications (Newspapers, Print, Consumer Magazines), Influencers (Celebrity/Celebrity Spokespersons, KOLs, Key Opinion Consumers KOCs), Websites/Microsites, Mobile & Apps, Online Video Advertising, Online Display Advertising, Social Media, Content Marketing, Word of Mouth Marketing, User Native Content (UGC), Events, Events & Experiences, Social Media
Budget:...