LifeStyles Healthcare: Publicly traded

LifeStyles Healthcare, a sexual wellness brand, drew awareness in Australia to the risk of catching an STI due to unprotected sex by comparing STIs to the stock market.

Contraceptives, family planning
Australia

Campaign details

Brand: LifeStyles HealthcareAgency: FCB/SIX

Campaign Summary

Publicly Traded

A stock-market inspired, e-commerce platform for LifeStyles Condoms that uses compelling data visualization and an engaging discounting mechanic to create 1:1 relationships...

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