Campaign details
Brand: LifeStyles HealthcareAgency: FCB/SixCountry: Australia
Why is this work relevant for Creative Strategy?
Making STI data sexy
Every year the Australian Institute of Health and Welfare (AIHW) publishes academic data on the spread of sexually transmitted infections (STIs) in Australia. Yet, despite these data being made widely available, STIs such as syphilis and chlamydia have more than doubled in the past decade. With many condom brands in the category focusing on pleasure and performance, we saw an opportunity to visualize STI data in a way that builds engagement around the product's health and...