Campaign details
Brand: LifebuoyBrand owner: UnileverEntrant company: Mindshare, MumbaiMarket: IndiaSector: Bath toiletries, soapsMedia channels: Content marketing, Gaming & in-game advertising, Mobile & apps, Newspapers, Online display, Product sampling, Radio & audio, Social media, Television, Word of mouth, influencersBudget: 5 - 10 millionCampaign video
Creative assets
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