Lifebuoy: World's largest COVID campaign

Lifebuoy, a soap brand, used a multi-pronged media approach in India to reach people across different social strata and throughout the country.

Campaign details

Brand: LifebuoyBrand owner: UnileverEntrant company: Mindshare, MumbaiMarket: IndiaSector: Bath toiletries, soapsMedia channels:Content marketing, Gaming & in-game advertising, Mobile & apps, Newspapers, Online display, Product sampling,...