Lifebuoy: Use any soap

During the Covid-19 pandemic, Lifebuoy, a soap brand, launched a campaign to promote using any soap brand to maintain hand hygiene across Asia.

Campaign details

Brand: LifebuoyBrand owner: UnileverAgencies: MullenLowe Lintas Group India, MullenLowe SingaporeMarket: Asia (general region)Sector: Bath toiletries, soapsMedia channels:Online display, Online video, Point -of-purchase, in-store, Print - general,...