Lifebuoy: The adaptive data lighthouse 2.0

Lifebuoy, a soap brand, launched a campaign in India to promote hand-washing in Uttar Pradesh and Bihar, which had high infant mortality rates.

Campaign details

Brand: LifebuoyBrand owner: UnileverEntrant company: Mindshare, MumbaiMarket: IndiaSector: Bath toiletries, soapsMedia channels: Mobile & appsBudget: 1 - 3 million

Executive summary

Lifebuoy, India's number-one soap brand, with annual penetration...