Lifebuoy: Safe Ticket Home

LifeBuoy, an FMCG, improved brand penetration and sales with its Safe Ticket Home campaign which sponsored a free train ticket home during the festival Tết, to individuals in financial need.

Campaign details

Brand: Lifebuoy Brand owner: Unilever Entrant company: Mindshare, Idea creation: Mindshare Ho Chi Minh City Market: Vietnam Sector: Bath toiletries, soaps Media channels:Product sampling, Social media, Merchandise & free gifts, Online display,...

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