Campaign details
Brand: Unilever / LifebuoyLead Agency: Mindshare VietnamRegion: APAC
Strategy
Objective
Together we can do so much more: Vietnam's efforts to control the spread of Covid-19 has been appreciated worldwide. It is commendable furthermore, that it managed to restrict the spread with very few lockdowns. Vietnam's success strategy to control the spread was to implement strict social distancing measures. However, essential services and many industries were still open. This meant that many people were still going out of their homes and taking a risk to ensure rest of population did not suffer. Ensuring the...