Campaign details
Brand: LifebuoyLead Agency: Mindshare VietnamRegion: APAC
Strategy
Objective
The year 2020 had been completely turned upside down for all Vietnamese with COVID-19 pandemic. And with 2021 Lunar New Year around the corner, the entire nation was looking forward to a new beginning, hoping for a peaceful year ahead.
Lunar New Year always hold a special place in the Vietnamese culture, and needs to be fully prepared, fully scrumptious no matter how bad in shape the previous year was. It means the consumers will need to pay many trips back and forth to the...