Lifebuoy: COVID response

A campaign by Lifebuoy, a hand soap company, in Malaysia, increased handwashing as well as sales by reminding customers of the need to wash their hands during the COVID-19 outbreak.

Campaign details

Brand: Lifebuoy Brand owner: Unilever Entrant company: Mindshare Malaysia, Kuala Lumpur Market: Malaysia Sector: Bath toiletries, soaps Media channels: Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, unspecified, Product sampling, Social media, Sponsorship - event, property, Television, Word of mouth, influencers 1 - 3 million

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands