Life Stage Is Losing Its Meaning

This paper looks at the changes taking place within western societal values and more specifically at the implications for brands and advertising.

Life Stage Is Losing Its Meaning

How can we target the right people with the right message?

Davina O'Donoghue Evo Research and Consulting Ltd.Jennifer Whyte Lever FabergeDaniel Plettenberg Evo Markforschung GmbH  

Research Background

Consumer Segmentation...