This article is part of the May 2021 Spotlight US series, "How the pandemic has changed US healthcare marketing." Read more
Many people from outside the United States (and some even inside of it) view the country’s healthcare system as a complex, expensive, baffling arrangement that under-delivers for both convenience and outcomes related to basic healthcare; at the same time, many Americans believe they have one of the best healthcare systems on earth, despite both their well-documented frustrations with their own healthcare costs, its complexity andan erosion of faith in that system during...