Campaign details
Brand: LidlBrand owner: LidlEntrant company: VMLY&R - USAIdea creation: VMLY&R Kansas CityMarket: North AmericaSector: RetailMedia channels: Television & Connected TV, Outdoor, Out-of-home, Online video, Content marketing, Radio & audio, Social media, Online display Budget: 5 - 10 million
Executive summary
Lidl – Europe’s biggest grocer — was tanking in the U.S. Its commitment to the highest possible quality at absolute lowest prices just didn’t cut through. It created skeptics, not satisfied shoppers. When people saw low prices and high quality, it invited suspicion, not...