Lidl: Suspiciously Low Priced Groceries

Elsa González

Lidl, a grocer, launched a campaign in the US to drive awareness to price-conscious shoppers, consideration and traffic to Lidl stores.

Campaign details

Brand: LidlBrand owner: LidlEntrant company: VMLY&R - USAIdea creation: VMLY&R Kansas CityMarket: North AmericaSector: RetailMedia channels:Television & Connected TV, Outdoor, Out-of-home, Online video, Content marketing, Radio &...

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