Lidl: Suspiciously low-priced groceries

Lidl, a European supermarket, launched a campaign in the US to bring the Lidl way to life in a relevant way, expand without losing its personality and show consumers that different is better.

Summary of the marketing challenge, methodology, insight discovered, creative execution and business impact.

Lidl is a beloved European supermarket, known for its highest possible quality at absolute lowest prices. But with half the awareness of competitors,...