Lidl: Los mandaos de Lidl

Lidl, the supermarket chain, launched an online sales platform, LIDLONLINE.ES, in Spain with its Los Mandaos campaign.

Campaign details

Brand: LidlBrand owner: LidlEntrant company: Contrapunto BBDO, BarcelonaMarket: SpainSector: Supermarkets & grocery storesMedia channels: Mobile & apps, Online display, Online video, Social media, Television, Websites & micrositesBudget: 500k - 1 million

Executive summary

Lidl is the leading German supermarket chain in the European market, with stores in 32 countries. It ranks third in Spain in market share, following Mercadona and Carrefour.

Lidl has a reputation as a local supermarket, so one of its biggest challenges is to attract the interest of consumers who do not...

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