LGBTQ+ media guidelines

Looks at how to better engage an LGBTQ+ audience.
  • Marketers looking to promote LGBT+ specific content or those wanting to make their comms more LGBT+ inclusive would benefit greatly from a well-thought-out paid media approach.
  • Without proper controls our advertising spends can accidentally fund fake news and hate speech which deliberately spreads misinformation about minorities.
  • To avoid the worst parts of the internet, use brand safety settings available through media agencies or ad tech platforms.
  • However, it's also important to avoid generic keyword blocking in your brand safety approach, and ensure you are not broadly blocking out minority titles....

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