Levi Strauss & Company: Nice Pants campaign (1995-1996)

In 1995, Levi Strauss & Co. turned to its longtime ad agency, Foote, Cone & Belding, for help in reinvigorating Dockers, the company's brand of khaki pants and other "dress casual" apparel.

Levi Strauss & Company: Nice Pants campaign

Rebecca Stanfel

Overview

In 1995, Levi Strauss & Co. turned to its longtime ad agency, Foote, Cone & Belding, for help in reinvigorating Dockers, the company's brand of khaki pants and...