Levi Strauss & Co.: It's Wide Open campaign

Clothing manufacturer Levi Strauss & Company entered the wide-leg jeans market in the summer of 1996.

Levi Strauss & Co.: It's Wide Open campaign

Mariko Fujinaka

OVERVIEW

Clothing manufacturer Levi Strauss & Company entered the wide-leg jeans market in the summer of 1996. To celebrate the launch of its Wide Leg line, the company initiated...