Leveraging The Power Of Online Media: SONY Electronics Perspective

Patrick Vogt and Serge Del Grosso

Describes how Sony Electronics are successfully using the internet to generate sales, both directly and through affiliate partners.

Leveraging the Power of Online Media: SONY Electronics Perspective

Patrick VogtSony ElectronicsSerge Del GrossoDirector Media & Internet Strategy Sony Electronics

Sony Electronics has fully embraced the Internet as an integral, valuable asset to driving...

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