Leveraging customer panels for business success

Jon Mamela and John Morton

Fairmont Hotels & Resorts is embarking on the fifth year of the management of its online FPC Guest Advisory Panel.

Leveraging customer panels for business success

Jon MamelaFairmont Hotels & Resorts, Canada

John MortonMarket Probe Canada, Canada

INTRODUCTION

Fairmont Hotels & Resorts (“Fairmont”) is North America's largest luxury hotel brand, operating...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today