Letter from Geoffrey Precourt: Will Obama inaugurate the viral era?

WARC U.S. editor Geoffrey Precourt looks at the importance of digital media and viral marketing to Barack Obama's presidential campaign.

Letter from Geoffrey Precourt: Will Obama inaugurate the viral era?

Geoffrey PrecourtWARC Online

The high point of Obamarketing began on a chilly January night in New Hampshire. The Democratic nomination candidate Barack Obama had just lost a primary contest...

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