Letter from Geoffrey Precourt: Will Obama inaugurate the viral era?

Geoffrey Precourt

WARC U.S. editor Geoffrey Precourt looks at the importance of digital media and viral marketing to Barack Obama's presidential campaign.

Letter from Geoffrey Precourt: Will Obama inaugurate the viral era?

Geoffrey PrecourtWARC Online

The high point of Obamarketing began on a chilly January night in New Hampshire. The Democratic nomination candidate Barack Obama had just lost a primary contest...

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