Letter from Geoffrey Precourt: Eyes on the Prize - the 2008 Agency of the Year awards
Geoffrey PrecourtWARC Online
Geoffrey Precourt, WARC Online’s US Editor, wonders if the end of year agency rankings reflect the new business realities for the US ad industry
Back in the day, when Adweek and Advertising Age were fiercely competitive in the United States, the selection of “Agency of Year” was a complicated spy-in-the-night process. Each publication wanted to give its hero an exclusive shout-out.
Overlap was an acknowledged embarrassment for all parties. Complicating the assignment was that...