Lessons Learned from Experiments with Interactivity on the Web

This article reviews the empirical literature on interactivity, primarily studies based on experimental designs, and concludes that two conceptualizations of interactivity are beginning to dominate: the functional and the perceptual.
  
Lessons Learned from Experiments

Lessons Learned from Experiments with Interactivity on the Web

Mark Tremayne University of Texas at Austin

Introduction

As many have noted, there is little consistency in the communication research...