LESCO Manufacturing: Strategic Communications Project

LESCO Manufacturing, the family-run electrical products manufacturer, drove credentials positioning and enhanced brand visibility in South Africa.

Context

Instinctif Partners Africa (Instinctif) engaged LESCO Manufacturing (LESCO) – a proudly South African, family-run business that produces electrical products, predominantly for the local market – with a carefully designed project proposal to drive credentials positioning and enhance brand visibility. This was the first time LESCO had engaged in strategic profiling and to demonstrate the opportunities that may be leveraged, Instinctif recommended a three-month collaboration. This commenced with a very low level of activity, aligned to the business' appetite for public engagement.

The emphasis was on communicating LESCO's compelling story, rich legacy and unique value to key stakeholders (predominantly media,...

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