Agency: Saint-Jacques Valle Young and Rubicam, Montreal | Author: Not credited |
SUSTAINED SUCCESS SILVER
Les Rtisseries St-Hubert
Executive Summary
When a long established and dominant retail brand sees its clientele aging and new clients staying away, it faces a daunting marketing task. Many retail brands have had to meet such a challenge (Crossover Note 1). Some, like Loblaw's, have succeeded. Others, like Marks & Spencer, have failed. And the jury is very much out for Eaton's. (Editor's Note: the case was written around the time of the Eaton's relaunch.)
For Quebec icon St-Hubert BBQ the verdict is in. The...