Les Mills International - Is Your Club Ready?
Category:Agency:Advertiser: | Return on InvestmentDraft NZ LimitedLes Mills International |
SUMMARY
Trying to break into the highly competitive North American market, Les Mills International managed to achieve a fantastic 77% sign-up rate using only one single (unsolicited) mail pack. This result is quite remarkable considering Les Mills was asking North American fitness club owners to switch from their existing (and in many cases, longstanding) group fitness programme supplier to a virtual unknown (Les Mills).
What's more, the switch to Les Mills entailed signing a lengthy and legally binding 12-month contract...