Campaign details
Brand: LenovoBrand owner: LenovoEntrant company: Wunderman Thompson, DubaiIdea creation: Wunderman DubaiMarket: Middle East & North Africa (general region)Sector: Information TechnologyMedia channels: Social media, Websites & micrositesBudget: 500k - 1 million
Executive summary
According to PWC, MENA region loses up to USD 575 billion per year due to the barriers women face in the workplace. It is no new news that technology companies play a big role in such context - PWC research shows that social bias happening in tech environment in the MENA...