Lenor – Disappear: the sustainability initiative
Campaign: Disappear: The sustainability initiativeClient: Procter & GambleBrand: LenorCategory: FMCG
SUMMARY
Dilute or concentrate? Not a question that many people would have spent time considering...
Lenor – Disappear: The sustainability initiative
Lenor wanted to drive penetration of the concentrate format up by 15%, and steal share from Comfort, the category leader.
