Lenor – Disappear: The sustainability initiative

Lenor wanted to drive penetration of the concentrate format up by 15%, and steal share from Comfort, the category leader.
  

Lenor – Disappear: the sustainability initiative

Campaign: Disappear: The sustainability initiativeClient: Procter & GambleBrand: LenorCategory: FMCG

SUMMARY

Dilute or concentrate? Not a question that many people would have spent time considering...

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