Lego: The News Rebuilt

LEGO, a retail brand, launched a campaign in the Middle East and Africa to increase social and local media mentions, increase footfall to the new store and increase sales.

Campaign details

Brand: LEGO Brand owner: The Lego Group Entrant company: Havas Middle EastIdea creation: Havas Middle East Dubai Market: Saudi Arabia Sector: Toys, games Media channels: Word of mouth, Influencers, KOLs, Social mediaBudget: No budget

Executive summary...

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