LEGO: News rebuilt

Toy brand, LEGO, embraced local culture with its News Rebuilt campaign to successfully launch into Saudi Arabia.

Campaign details

Brand: LEGOBrand owner: Kamal Osman Jamjoom GroupLead agency: Havas Middle East DubaiContributing agency: Havas Midde East Saudi ArabiaCountry: Saudi ArabiaIndustries: Toys, gamesMedia channels:Newspapers, Public relations, Social media, Word...