LEGO Monkie Kid: Light Up China

LEGO, a children's toy brand, created a campaign to launch Monkie Kid in China.

Campaign details

Brand: LEGO Monkie KidBrand owner: The LEGO GroupAgency: Initiative ChinaMarket: China (Mainland)Sector: Toys, gamesMedia channels: Livestreaming, Mobile & apps, Online video, Outdoor, out-of-home, Social media, Video on demandBudget:1 -...