LEGO Dots: Dot Your World

LEGO, a children's toy brand, launched a campaign in China to promote LEGO DOTS and show that LEGO was not just for boys.

Campaign details

Brand: LEGO DotsBrand owner: The LEGO GroupAgency: Initiative ChinaMarket: China (Mainland)Sector: Toys, gamesMedia channels:Content marketing, Mobile & apps, Outdoor, out-of-home, Social media, Televison, Video on demand, Websites &...