L'Eggs Products, Inc.: Sheer Energy campaign (1970s)

In 1971 Hanes Hosiery, the number one seller of fashion hosiery to department and apparel stores, launched a new product, L'eggs panty hose, which were sold in a plastic egg-shaped container and marketed mainly at supermarkets, convenience stores, and drugstores.

L'Eggs Products, Inc.: Sheer Energy campaign

Anita Louise Coryell

Overview

In 1971 Hanes Hosiery, the number one seller of fashion hosiery to department and apparel stores, launched a new product, L'eggs panty hose, which were sold in a plastic egg-shaped container and marketed mainly at supermarkets, convenience stores, and drugstores. For millions of women, finding panty hose in a plastic egg at a grocery store was a new experience, and it proved to be a highly successful business. Up to this time women often could not find an ample supply of panty hose in supermarkets, and what was sold was...

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