L'Eggs Products, Inc.: Sheer Energy campaign (1970s)

In 1971 Hanes Hosiery, the number one seller of fashion hosiery to department and apparel stores, launched a new product, L'eggs panty hose, which were sold in a plastic egg-shaped container and marketed mainly at supermarkets, convenience stores, and drugstores.

L'Eggs Products, Inc.: Sheer Energy campaign

Anita Louise Coryell

Overview

In 1971 Hanes Hosiery, the number one seller of fashion hosiery to department and apparel stores, launched a new product, L'eggs panty hose, which were sold in a plastic...