Leger des Heils (Netherlands) - 50/50

As this short paper describes, the Salvation Army was experiencing a decline in revenue from its own fund-raising, and was struggling with the image of being old-fashioned.

Leger des Heils (Netherlands) - 50/50

Campaign Title 50/50Brand Leger des Heils (The Salvation Army)Category B4 The Best Long Term Campaign Medal SilverAgency Only


The new concept brand 50/50 united the Salvation Army's convictions and work:...

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