Lee Jeans learns the language (and practice) of integrated marketing

The role and function of marketing within Lee Jeans is the focus of this paper from WARC Online U.S. editor, Geoffrey Precourt.

Lee Jeans Learns the Language (and Practice) of Integrated Marketing

Geoffrey PrecourtWARC Online

It was the kind of attention-grabbing opening that seemed particularly well suited to a Marketing Accountability & Effectiveness conference: "Over the...

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