Lee Apparel Company: The Brand That Fits campaign

The beginning of the 1990s was a watershed period in the blue jeans industry. Jeans makers were coming out of an industrywide downturn in the 1980s with rejuvenated sales and a robust arena of competitors.

Lee Apparel Company: The Brand That Fits campaign

Barbra Brady

Overview

The beginning of the 1990s was a watershed period in the blue jeans industry. Jeans makers were coming out of an industrywide downturn in the 1980s with rejuvenated sales and a robust...