Learning good housekeeping the American way

It can be a challenge to develop a U.S. product in the UK market.

Learning Good Housekeeping The American Way

Allyson Stewart-Allen

Allyson Stewart-Allen: What are the key differences between the Good Housekeeping Institute in the US versus the UK organisation? Why do these specific differences exist?

Jahnvi Manzi: The US refers to its accreditation scheme as the 'Good Housekeeping Seal.' The UK uses the terms 'logo' or 'accreditation.' The US offers a 'Good Housekeeping Promise' which means that defective products, within two years of the purchase date, that bear the 'Good Housekeeping seal' or have been advertised in the magazine will be ...

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