Leapfrogging Market Research into Consultancy
Blurring the Boundaries – Financial Services Case Study
John TulloMastercard International, United States
Sonali Desai and Travyn RhallACNielsen International Research, United States
PROBLEM SOLVING – MARKET RESEARCH, CONSULTANCY, OR BOTH?
MasterCard International is constituted of thousands of financial institutions which are located throughout the world. These institutions are known as “Members” of MasterCard International and complete Quarterly Questionnaires regarding spending usage on credit, charge, and debit cards. MasterCard International compiles this collected information, which is then used for internal performance measurement, internal analysis, and external public communications such as press releases...