LeapFrog: learn something new every day

David Lipson, president of Ackerman McQueen in Dallas, Texas, traces the story of LeapFrog, an electronic learning product introduced in 1997, which by 2003 had sales of over $300 million and won a hatful of awards including Grand Effie.

LeapFrog: Learn Something New Every Day

David Lipson Ackerman McQueen

Six years ago, Mike Wood, a corporate lawyer at a San Francisco law firm, was searching for a product to help his son learn to read. Mike's son, Mat, was struggling with the relatively...