Agency: BBDO Montréal | Authors: Nicole Dubé, John Gallagher, Martin Beauvais, Lyne Clermont, Katia Rassi, Laurent Prud'homme, Stéphane Charier, Patrick Chaubet, Francis Turgeon, Marie-Christine Côté and Colette Dumay |
Le Lait - “Deux C'est Mieux”
Advertiser: Le Lait - Fédération des producteurs de lait du Québec Awards: Regional Success - Certificate of Excellence
EXECUTIVE SUMMARY
Business Results Period (Consecutive Months): Q4 2003 – Q1 2005.Start of Communication/Advertising Effort: September 15, 2003.Base Period for Comparison: Year-ago, and historical.
This is about a decision to abandon a 5-year campaign that had captured...