Campaign details
Brand: Lay'sBrand owner: PepsicoEntrant company: Edelman GurgaonIdea creation: Edelman Gurgaon / PepsiCo, GurgaonMarket: IndiaSector: Savoury snacks, potato chipsMedia channels: Packaging & design, Point-of-purchase, in-store, Social media, Television, Word of mouth, influencersBudget: Up to 500k
Campaign video
Creative assets
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