Lay's: Turning packaging into pop culture

Lay's, a potato chip brand, created enthusiasm for the brand amongst a youth audience with an influencer-led campaign in India.

Campaign details

Brand: Lay'sBrand owner: PepsicoEntrant company: Edelman GurgaonIdea creation: Edelman Gurgaon / PepsiCo, GurgaonMarket: IndiaSector: Savoury snacks, potato chipsMedia channels:Packaging & design, Point-of-purchase, in-store, Social media,...