Lay’s: Find your flavour

Lay’s, a crisp brand, launched a campaign in China to increase sales and brand awareness and connect the 200 million young Chinese consumers who had moved cities with the taste of home.

Campaign video: Lay’s – Find your flavour

Read the full campaign case study

Selected creative: Lay’s – Find your flavour

Credits

Media agency: Mindshare ShanghaiBusiness Director - Planning: Alex ZhouContent Business Director: Echo HeManaging Director, Content+:...

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