Lay's: Find Your Flavour

Lay's, a crisp brand, launched a campaign in China to increase sales and brand awareness and connect the 200 million young Chinese consumers who had moved cities with the taste of home.

Campaign details

Brand: Lay'sBrand owner: PepsiCoEntrant company: Mindshare China - China (mainland)Idea creation: Mindshare ShanghaiMarket: Greater ChinaSector: FoodMedia channels: Online video, Word of mouth, Influencers, KOLsBudget: 3 - 5 million

Executive summary...

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