Case details
Brand : Lay's
Brand owner : PepsiCo
Main agency : Mindshare China
Main agency holding group : WPP
Market launch : Mainland China
Industry : Food & Beverage
Media Channels : Events, Celebrity Spokespersons, Key Opinion Leaders, KOLs, Websites/Microsites, Mobile & Apps, Online Video Advertising, News Feed Advertising, Live Streaming, Social Media, Content Marketing, Brand Crossover/Joint Marketing
Budget : 10-12 million
Case Summary
In the summer of 2020, people have just returned to normal life from the epidemic. Lay's launched Chinese-flavored products and put forward the concept of "Chinese-flavored...